Have you ever been bamboozled by an online ad that is so cool that you didn’t understand it was an ad? That is what we thrive for at Simple.
Ads can be made in all sizes and shapes- and platforms, of course. That’s why they seem more like content than advertising. You can say that’s a change in the advertising landscape. However, to quote someone:
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage said it, and at Simple, we take advertising legends very seriously.
In other words, besides everything, nothing actually changed.