Lead generation is the process of alluring potential customers within your target audience pool to your business, like bees to honey.  Like a strong magnet, businesses can attract potential clients using valuable content, free trials, Webinars or product samples, in exchange for their contact information or data sets. Information is like honey to bees. And we’re specialists in lead keeping. We don’t even need a suit.

we are all bees

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Remember that questionnaire you filled to receive a free pdf on your email? That’s when you turned into a lead (a potential customer) for that same company.


From the moment one turns into a lead, he’s on the verge of becoming a client: just gentle push away. That’s when companies gain the opportunity to connect directly with their new potential clients to seal the deal. 

how we do it

But how did you end up on a landing page that promised a Free pdf? Companies must first go out hunting for bees… ups, we mean, leads. At Simple we start the lead generation dance by attracting and searching individuals who we suspect will fall in love with your business,  and then lure them to give away their data.

Let’s sum it up. The lead generation process has two main ingredients: getting traffic to your site and convincing them to bite the bait.

Attraction

First things first, let's use what you have and don't have such as Social Media, Online Advertising, SEO, Content Strategy or Public Relations to get scouting running.

Engagement

Then, once visitors start arriving at your site, they'll get a better view at your product or service and allured to submit their contact info through the use of an incentive (known as a "lead magnet") - like a pdf or a free sample. At last, when a lead is created, our digital marketing team begins nurturing it with more content to finally convert into a client.

Don’t let visitors slip through the cracks, make sure they stick to your business, goods, and services like metal to a magnet.

Don’t let visitors slip through the cracks, make sure they stick to your business, goods, and services like metal to a magnet.

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