Branding is the heart of a company. Is that tingly feeling every time you think about someone you love or a brand that you really, really like. Because, as much as we try to deny it, humans are emotional. And, like emotional creatures, we think with our hearts.

So, a company goes on a date...

Branding is, in a way, a perpetual romantic encounter between a company and its clients (plus the potential ones). The interested part must keep an engaging conversation with sass, cleverness, and a deep understanding of the target audience,  creating and nurturing a bond that will last for a long time.

dating steps for a brand:

start with why

Before you start “grooming your clients” you need to focus on yourself. And we can help find your purpose as a brand: because people don’t buy what you do, they buy why you do it.

tell me what you sell, and I'll tell you who you are.

Branding can be used for many products, services, or even people (think politicians, per example). However, the gist of the question is understanding what are you really selling.

what do you stand for?

"Just do it," "Think Differently," "Open Happiness." Does it ring a bell? They're brand tag lines for Nike, Apple, and Coca-cola, respectively. And, besides being catchy statements, these phrases are the backbone of those companies.

let's dress up

An image is worth an ideal. We will work with a specialised designer that we feel is just the right fit for your company. You won't even need a brand tagline when you see your new logo.

stick with it

With everything established (logos, message, taglines) let's start the courtship. Branding (and dating) is a waiting game. Results are not immediate. We must give it time to see benefits flourish from love and creativity.

keep the focus

Brands live in consumer's minds. We will monitor brand perceptions to confirm that not only they are aligned with your aspirations but also in sync with what the consumer wants and needs.

It is time for your brand to be re-born with everything thought out. Give it a pulse.

let's talk about branding

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