Branding is the heart of a company. Is that tingly feeling every time you think about someone you love or a brand that you really, really like. Because, as much as we try to deny it, humans are emotional. And, like emotional creatures, we think with our hearts.
Branding is, in a way, a perpetual romantic encounter between a company and its clients (plus the potential ones). The interested part must keep an engaging conversation with sass, cleverness, and a deep understanding of the target audience, creating and nurturing a bond that will last for a long time.
It is time for your brand to be re-born with everything thought out. Give it a pulse.