Case Study: Clínica Lambert

Clínica Lambert is a medical center specialized in Orthopedics, Traumatology and Sports Medicine, achieving what many others only promise: a patient-centered hub of medical excellence. To better accomplish this, they moved their location (just across Quinta das Conchas) and started surfing the web.

the challenge

This was a challenging project as Clínica Lambert’s online presence was not the same as the offline experience. Ironically, while physically the medical center seemed designed by Frank Lloyd Wright, the social network’s and website looked like a Ed Wood’s movie.
This is a problem many companies face when they offer an excellent service in their area of expertise, but their communication methods fall way behind what they can achieve.

the results

The obtained results were a significant growth of visits to the medical center’s website together with a solid digital presence that re-recreates what it feels to visit the clinic. Clean, simple and fast.

how did we simplify?

digital strategy

First, we met with our client’s to understand what their digital expectations were. From there, SMART goals (Specific, Measurable, Achievable, Relevant, Temporal) were put in action together with a bold digital strategy to meet them. This was the base of all work.

web development

We created a website from scratch. Ir order to reach simplicity, we analyzed the brand, sought the necessities of the main patients and, from there, designed as user-friendly as possible.

seo

We are always up-to-date when it comes to the algorithm’s trendy news. Alongside writing, programming and development , all pages and articles were optimized as they could. This required an exhaustive study of keywords to show Google we know a thing or two.

branding

After a thorough study alongside with our client, we defined the brand’s tonality and values. This way, the communication pillars reflected on every content published.

copywriting

Writing for social media and a medical blog is different. But, in this case, all the written content was based on the brand’s strategy. This means following the right tone every time.

social media

Social media is our type “Clinic”. We organize monthly the decoration, schedule and "appointments" of all the social media platforms. We even answer our patients’ questions, may they have.

online ads

We created an online ad strategy for both social networks and Google. How did that happen? With our target-audience locked, creativity in check and the theory studied we hit the eye bullseye.

how did we simplify?

digital strategy

First, we met with our client’s to understand what their digital expectations were. From there, SMART goals (Specific, Measurable, Achievable, Relevant, Temporal) were put in action together with a bold digital strategy to meet them. This was the base of all work.

web development

We created a website from scratch. Ir order to reach simplicity, we analyzed the brand, sought the necessities of the main patients and, from there, designed as user-friendly as possible.

seo

We are always up-to-date when it comes to the algorithm’s trendy news. Alongside writing, programming and development , all pages and articles were optimized as they could. This required an exhaustive study of keywords to show Google we know a thing or two.

branding

After a thorough study alongside with our client, we defined the brand’s tonality and values. This way, the communication pillars reflected on every content published.

copywriting

Writing for social media and a medical blog is different. But, in this case, all the written content was based on the brand’s strategy. This means following the right tone every time.

social media

Social media is our type “Clinic”. We organize monthly the decoration, schedule and “appointments” of all the social media platforms. We even answer our patients’ questions, may they have.

online ads

We created an online ad strategy for both social networks and Google. How did that happen? With our target-audience locked, creativity in check and the theory studied we hit the eye bullseye.

hatch in the digital world with no growing pains

Our work for Clínica Lambert started with a digital presence audit. The news were not the best. Amongst posts lacking strategy, hashtags, and a coherent design, the online brand identity was nowhere to be found.

In spite of this not everything was lost. After almost three decades of experience, the brand recognition was well settled: Sophisticated, bearing no arrogance, despite being the only 100% medical center orthopedics’ specialty oriented. Friendly, but confident. Since every case is unique, Clinica Lambert offers a customized service to every single patient that remains top of mind for athletes in Portugal.

We had to move the brand to the online world, leaving no detail escape through the cracks of the facebook wall. To support our client, and to show them we knew the way, we designed an easily understandable digital strategy.

We had to move the brand to the online world, leaving no detail escape through the cracks of the facebook wall. To support our client, and to show them we knew the way, we designed an easily understandable digital strategy.

After defining all the objectives, the first step was to build a website so comprehensive as our Medical Center’s home. Besides it’s appealing aesthetics, it had to add value. Every single page on Clínica Lambert’s website was optimized to be the most relevant within its thematic, making use of appealing articles while using Google’s algorithm to our favour

After defining all the objectives, the first step was to build a website so comprehensive as our Medical Center’s home. Besides it’s appealing aesthetics, it had to add value. Every single page on Clínica Lambert’s website was optimized to be the most relevant within its thematic, making use of appealing articles while using Google’s algorithm to our favour

Even staff pictures weren’t left behind. With the help of professional photographers , the portraits we took of the clinical body had two main goals. First, present the team to the world. Second, draw a contrast with the usual medical communication. The noir background represents the brand’s sophistication in every public presentation. Either in the office or the website.

Our doctors’ biographies, were written in the first person, enabling the feeling of simplicity and proximity inherent in the medical style practiced at the Center.

To guide the brand towards the 21st century, the patients can schedule appointments online (knowing people younger than 34 have telephonophobia), and a chat box, in case you have questions about our website. Just please don’t ask us to show you Bones.

With our web home all tidy and ready to welcome visitors, we sent invitations throughout social media and Google ads. Each tool has different functions and functionalities. The process differs in both. With google ads, keywords are king. In social media, creativity is the best medicine.

Even staff pictures weren’t left behind. With the help of professional photographers , the portraits we took of the clinical body had two main goals. First, present the team to the world. Second, draw a contrast with the usual medical communication. The noir background represents the brand’s sophistication in every public presentation. Either in the office or the website.

Our doctors’ biographies, were written in the first person, enabling the feeling of simplicity and proximity inherent in the medical style practiced at the Center.

To guide the brand towards the 21st century, the patients can schedule appointments online (knowing people younger than 34 have telephonophobia), and a chat box, in case you have questions about our website. Just please don’t ask us to show you Bones.

With our web home all tidy and ready to welcome visitors, we sent invitations throughout social media and Google ads. Each tool has different functions and functionalities. The process differs in both. With google ads, keywords are king. In social media, creativity is the best medicine.

Clínica Lambert’s digital presence, which extends to social networks such as Facebook and Instagram, was born this way . The medical center’s identity was reinforced with exclusive content on social networks that represent the brand’s values. Interviews, medical cases disclosure, or orthopedic curiosities relevant for any ‘Who Wants to be a Millionaire’ contest, reinforce Clinica Lambert’s brand. A space of excellence when it comes to orthopedics medicine.

But, as David Ogilvy used to say:

“You sell or else”

That’s why all strategies are being fruitful, sowed with 38 bones on each hand. The online growth has been substantial, with an increase of about 800% in just three years. Digital medical appointment scheduling also had an increment in the order of the three digits.

How to prevent digital injuries?

Now you know, if you want to prevent injuries and ensure that you are ready for the digital game, talk to us.

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