The Portuguese League Against Epilepsy is a leading national organization dedicated to epilepsy. Its mission is to ensure that healthcare professionals, researchers, people with epilepsy, caregivers, and society in general have access to the resources, knowledge, and tools essential to understanding, preventing, diagnosing, and treating the disease. The League's vision is based on collaboration between science, healthcare, and the community, working to ensure that no one's life is limited by epilepsy.
A Making Digital Simple was hired to rethink LPCE's digital presence at a time when the website and online communication used language that was overly institutional and not very accessible to audiences with different levels of health literacy.
The challenge was to create a digital space that reflected this mission, making scientific information clearer, more accessible, and shareable, without compromising accuracy. It was essential to develop an online presence capable of supporting healthcare professionals, informing and empowering people with epilepsy and their caregivers, raising awareness among the general public, and actively contributing to reducing the stigma associated with the disease.
The strategy developed was based on three central objectives:
1. facilitate access to information about epilepsy for audiences with different levels of literacy
2. humanize communication about the disease and promote a close relationship with the community
3. increase the visibility of content and engagement on the League's digital channels
The project began with the development of a new website, designed to make searching for information simple, intuitive, and inclusive. The site now serves both the medical community and patients, informal caregivers, and the general public, with a clear structure geared toward different needs.
The approach involved abandoning an overly institutional and rigid visual style, giving way to a more youthful, inviting, and functional digital space. The information now breathes, coexisting with color, illustrations, and more intuitive navigation, facilitating reading, understanding, and sharing of content.
The reorganization of information and clarity in the content hierarchy made the site more accessible and more visible on search engines, allowing information to reach those who sought it effectively.
On social media, communication followed a logic of proximity, integrated with the website and adapted to the way information is consumed on these platforms. Each publication was designed to add value, increase knowledge about epilepsy, and actively contribute to reducing stigma.
The strategy favored a human and concrete approach, providing real examples, practical tips, simple explanations, and scientific resources to help people better understand the disease and live with it. This humanization facilitated identification, encouraged sharing, and reinforced the role of LPCE as a credible, accessible, and relevant source.
Social media has become a space for ongoing dialogue, support, and awareness, strengthening the League's connection to its community.
The impact of the work was clear. In the first year after the launch of the new digital presence, the LPCE website saw a 100% increase in visits, driven by greater visibility in search engines and clearer, more structured, and relevant content.
At the same time, LPCE has built up an active and engaged community on social media, with greater interaction, sharing, and participation, broadening the reach of its message and reinforcing its mission to inform, support, and raise awareness about epilepsy.
This project demonstrates how a well-thought-out digital strategy can transform healthcare communication, making it more accessible, humane, and effective. By creating an inclusive, clear, and accessible digital space, LPCE has reinforced its role as a national reference and expanded the impact of its mission on society.