A Colé is a brand of artisanal popsicles made with real fruit, without artificial colors or preservatives, gluten-free, and completely vegan. Recognized as a healthier option in its category, Colé has built its own identity based on simplicity, quality ingredients, and the pleasure associated with conscious choices.
The brand's image is deeply linked to outdoor life, movement, sunny days, sharing, and lighthearted moments in everyday life. More than just a product, Colé represents an attitude and a lifestyle.
A Making Digital Simple was hired to strengthen the brand's digital positioning, structure its presence on social media, and develop a growth strategy based on community activation and proximity.
The work began by clarifying what Colé offers as a brand, beyond the product itself. The communication was built in a territory where health, pleasure, and simplicity coexist naturally, without rigid or moralistic discourse.
This alignment made it possible to structure a strategy based on three complementary dimensions: the functional benefits linked to the ingredients and the artisanal process, the emotional dimension associated with pleasure and well-being, and the social dimension, where the brand is built through people, contexts, and shared experiences.
Social media was conceived as Colé's main space for expression. A living ecosystem, where the product appears in a real context, integrated into moments of leisure, nature, socializing, and movement.
The strategy prioritized close communication that was visually consistent and adapted to the way content is consumed on Instagram, reinforcing brand recognition, engagement, and community building. The tone is light, accessible, and positive, reflecting Colé's DNA and its universe linked to outdoor life.
One of the central focuses of the strategy was the continuous integration of user-generated content, working with followers who already identified with the brand and genuinely lived it. This UGC brought authenticity, diversity of contexts, and a real insight into how popsicles are part of people's daily lives.
At the same time, outreach campaigns were developed with micro-influencers, selected not for the number of followers they had, but for their affinity with the brand's values, active lifestyles, and real connection to their communities. This approach allowed Colé to amplify its presence in an organic, credible way that was aligned with its positioning.
In addition to digital, the strategy also involved identifying offline communities whose DNA was aligned with Colé's. An example of this was the partnership with Bendita, a longboard skateboarding community linked to public spaces, movement, and city life.
Through sponsoring its actions, product presence, and content development, Colé naturally integrated itself into a community that already embraced its values. This connection between online and offline reinforced the brand's authenticity and deepened its relationship with audiences who value outdoor life and conscious choices.
In a context where brands compete for attention in increasingly saturated environments, Colé demonstrates the importance of building relevance through proximity and community. By linking a product made with real fruit, without colorants or preservatives, gluten-free and vegan, to an active lifestyle lived outside the home, the brand asserts itself as part of a collective imagination associated with simple pleasures, movement, and sharing. More than just a healthier option, Colé builds a genuine relationship with those who identify with its values and the way they live their daily lives.
